When to Upgrade from One-Off Swag to Full Campaigns
Jessica Johnson Jessica Johnson

When to Upgrade from One-Off Swag to Full Campaigns

Scaling from simple swag to a cohesive promotional strategy isn’t just smart—it’s essential for building brand equity and driving long-term value. This blog breaks down how businesses can shift from handing out pens to launching full campaigns that resonate with customers, improve perception, and deliver measurable results.

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The Best Promotional Items for School Fundraisers (That People Actually Want to Buy)
Jessica Johnson Jessica Johnson

The Best Promotional Items for School Fundraisers (That People Actually Want to Buy)

Looking to level up your school’s next fundraiser? From tote bags and mugs to custom promotional pens, this guide covers fun, effective swag ideas that support fundraising goals while showcasing your brand. Discover how to align promotional merchandise with community events, school spirit, and back-to-school campaigns—without blowing your budget.

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Sustainable Back-to-School Swag Ideas for Brands & Employers
Jessica Johnson Jessica Johnson

Sustainable Back-to-School Swag Ideas for Brands & Employers

Discover how to turn back-to-school season into a high-impact branding opportunity with sustainable promotional merchandise. From employee engagement to community partnerships, this guide breaks down the most effective swag strategies for fall.

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How a Swag Store Can Streamline Employee Recognition
Jessica Johnson Jessica Johnson

How a Swag Store Can Streamline Employee Recognition

A well-designed swag store does more than distribute branded gear—it’s a strategic tool for boosting employee recognition, improving retention, and aligning internal culture with your brand. Learn how to use swag to celebrate milestones, motivate teams, and reinforce your company values through seamless, scalable programs.

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What to Include in Your First Swag Store Rollout
Jessica Johnson Jessica Johnson

What to Include in Your First Swag Store Rollout

Launching your first company swag store? This guide breaks down exactly what to include—from versatile apparel to branded lifestyle items—so you can create an intentional, scalable, and on-brand merch experience from day one.

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Must-Have Summer Swag for Employees and Events
Jessica Johnson Jessica Johnson

Must-Have Summer Swag for Employees and Events

From picnics to trade shows, summer is prime time for swag. Explore employee-ready summer promotional products like stainless steel water bottles, bucket hats, and branded towels that make your logo unforgettable.

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Branded Tech Tools That Working Dads Will Actually Use
Jessica Johnson Jessica Johnson

Branded Tech Tools That Working Dads Will Actually Use

This Father’s Day, gift smarter. Discover branded tech tools working dads will actually use—like wireless speakers, USB hubs, and smart desk gear. These corporate gifts add daily value and boost loyalty long after the holiday ends.

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Why Sustainability Matters in Company Swag
Jessica Johnson Jessica Johnson

Why Sustainability Matters in Company Swag

Sustainable swag is more than a trend—it’s a branding strategy that reflects your company’s values. Learn why eco-friendly promotional products matter, how they reduce waste, and what to include in your branded merch lineup to impress employees, clients, and the planet.

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How to Create a Sustainable Onboarding Kit That Employees Will Love
Jessica Johnson Jessica Johnson

How to Create a Sustainable Onboarding Kit That Employees Will Love

Want to welcome new hires in a meaningful, eco-conscious way? This guide breaks down how to create a sustainable onboarding kit packed with reusable, planet-friendly products. From bamboo pens to recycled cotton hoodies, discover how to impress employees and support your brand’s values from day one.

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Sustainable Swag: How Eco-Friendly Products Are Changing Corporate Gifting
Jessica Johnson Jessica Johnson

Sustainable Swag: How Eco-Friendly Products Are Changing Corporate Gifting

Eco-friendly corporate gifting is more than a trend—it's a reflection of your brand's values. This guide explores how sustainable swag can boost visibility, support environmental stewardship, and connect with today's conscious consumers. From bamboo pens to recycled backpacks, learn what products make the biggest impact and how to gift with purpose.

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How Promotional Products Build Startup Brands
Jessica Johnson Jessica Johnson

How Promotional Products Build Startup Brands

Promotional products aren’t just about giveaways—they’re brand-building tools for startups. This guide shows how swag creates lasting impressions, boosts loyalty, and integrates with your marketing strategy to help your startup grow smarter and faster.

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